Packaging World
Pack Expo Show Coverage
December 3, 2012
In October, Kelley Styring led a panel of leaders from Kimberly-Clark, Kraft Foods and Avery Office and Consumer Products (all companies who sponsored The One Handed World study) at Pack Expo, the largest packaging event in the world.
'One-Handed World' research reveals keys to user friendly packaging
By Bob Sperber, Special Projects Editor
Kimberly-Clark,
Kraft Foods and Avery Office and Consumer products confirm that simpler
packaging can benefit all who have a hand tied-up driving, eating, texting,
Web-surfing or holding a hand...
Quirk's
Marketing Research Review
August 2012
Article Abstract: Seeking product design insights for our multitasking-crazed world, researcher Kelley Styring sought input from an unlikely source: arm amputees.
INNOVATION
Quarterly of the Industrial Design Society of America
Summer 2012
Extreme Learning for Everyday Design
LESSONS FROM THE ONE-HANDED WORLD
By Kelley Styring
Consumer Strategist Kelley Styring is a Procter & Gamble and Frito-Lay market-research veteran whose firm, InsightFarm, consults with Fortune 100 companies. Styring (nee Schofield) interned at Black & Decker with Carroll Gantz, FIDSA, while earning a degree in industrial design from the University of the Arts in Philadelphia under Dr. Noel Mayo, IDSA.
In the world of market research, studying extreme populations isn't a popular idea. The problem, we're told, is that the extreme populations are too small and difficult to find (i.e., expensive) and that we can't extrapolate our findings to the general population (i.e., not profitable). I don't believe this.
GCI Magazine
July/August 2012
Food & Beverage Packaging
May 2012
Editor in Chief Rick Lingle featured the One Handed World Study in the May issue's Editor's Note:
Packaging World
March 13, 2012
Consumer strategist's study reveals convenience is a 'killer app' for packages that are
easy to use for both one- and two-handed consumers.
What can arm amputees tell us about tomorrow’s packaging needs? According to a new study, this extreme user group provides a preview of the changing way humans interact with a wide variety of products and packaging, forcing packaging designs to adapt.
While multitasking isn’t a new activity--we eat while we drive, we open doors while holding a
child’s hand, we make dinner and talk on the phone--the dramatic surge in smartphone usage is driving a permanent change in human behavior that designers and manufacturers simply can’t ignore.
child’s hand, we make dinner and talk on the phone--the dramatic surge in smartphone usage is driving a permanent change in human behavior that designers and manufacturers simply can’t ignore.
To read the rest of the story, click here
Healthcare Packaging
March 13, 2012
 |
Both one- and two-handed study respondents struggle with
such packaging, but 'innovation platforms' suggest better designs.
|
Healthcare packaging is ripe with opportunities for companies to differentiate themselves from their competitors by being easier to use with one hand. Convenience is the killer app, according to a unique new "One Handed World" study.
Packaging Digest
February 28, 2012
According
to a new consumer study, technology is permanently changing the way humans
interact with a variety of products and packaging, forcing consumer product
companies to adapt—or die.
"While multi-tasking
isn't a new activity—we eat while we drive, we open doors while holding a
child's hand, we make dinner and talk on the phone—this dramatic surge in
smartphone usage is driving a permanent change in human behavior that designers
and manufacturers simply can't ignore," says consumer strategist Kelley
Styring, a Procter & Gamble and Frito-Lay market research veteran whose
firm InsightFarm consults with Fortune 100 companies. Her One Handed World
research study was inspired by the proliferation of smartphones.
Research Business Daily
February 13, 2012
RFL Communications' Research Business Daily Report featured the One Handed World study on February 13, 2012
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