Driving, eating, texting, surfing the internet, carrying a child, carrying groceries – we humans are multi-tasking more than ever. Increasingly, we are interacting with our world with only one hand, since the other hand is occupied.
Human beings are evolving, and companies that don’t adapt their product and packaging designs face extinction.
So, what can you do?
Market research studies offer a perfect view of the consumers’ past: their thoughts, behaviors, feelings and preferences. At best, a study captures a snapshot of the immediate present. Rarely, if ever, does a study offer a glimpse of the future.
This is one of those rare times.
In the One Handed World, consumer strategist and market researcher Kelley Styring of InsightFarm offers marketers the opportunity to gain deep understanding of the future of product and package design.
research with ARM AMPUTEES - men and women who live elegantly and efficiently every day with only one hand.
The One Handed World syndicated study provides in-depth information on how one-handed consumers spend their day, the results of one- and two-handed interactions with nearly 250 items across 18 different categories, and identifies 17 innovation platforms designers can draw on to innovate better and easier-to-use products and packages.
“Amputees are one nudge ahead of the rest of us in this evolutionary step,” explains Styring, “and that is what makes this study so exciting. Most market research captures the consumer’s past. With this study, marketers have the rare opportunity to understand the consumer’s future and go there before they do.”
· To purchase your copy of the One Handed World, email firstname.lastname@example.org
· To schedule an interview with Kelley Styring or to book her as your next speaker, contact Sandi Straetker, PRiority Public Relations LLC at email@example.com or 513-545-7146